Ukrainian Marketing Group
Professional and fully synchronized
CATI-centers network for marketing
research in CIS(FSU) countries

UMG provides CATI research based on five fully synchronized CATI-centers located in Russia, Ukraine, Belarus, Armenia and Uzbekistan:

  • Above 300 specialized CATI stations
  • More than 160 000 interviews during 2008
  • Powerful CATI software
  • Multi-lingual support and research materials development within multi-country projects
  • Real-time call monitoring and 100% interviews digital recordings
  • Full integration of received CATI data into unique Athena Research system

    We are continually expanding our geographic coverage in other CIS countries. At present we operate in Ukraine, Russia, Belarus, Armenia and Uzbekistan. We actively take advantage of local market expertise – not just language, but also knowledge of local culture and business peculiarities in each country.

    The most often Client’s objectives solved:

  • Definition of consumers’ market share (penetration level)
  • Definition of target audience socio-demographic profile
  • Express brand health monitoring (brand awareness, brand usage, brand purchase, brand potential, ad awareness, etc.)
  • Evaluation of consumers’ satisfaction level
  • Evaluation of post-effectiveness of advertisement campaign
  • Express ad-hoc surveys, etc.

    We conduct market research with different target audiences – both B2B and B2C in various industries and market categories. Among them there are:

  • Telecommunication
  • FMCG
  • Banking and Finance
  • Pharmaceutics
  • Retail, etc.
  • Ukrainian Marketing Group®
    72, Chervonoarmeyska street., Kiev 03680, Ukraine
    Tel.: (+380 44) 568-59-19
    Tel.: (+380 44) 568-59-21
    Fax : (+380 44) 568-59-23